(AsiaGameHub) –   Entain is growing the content library accessible to players in multiple regulated markets worldwide following a partnership agreement with iGaming provider BGaming.

Via this collaboration, Entain’s brands operating in Brazil, Greece, Italy, Portugal, and Spain will gain access to BGaming’s complete portfolio, which includes titles from its casual, entertainment, and classic categories.

Gamers in each of these listed markets will be able to play the supplier’s games from its casual, entertainment, and classic segments.

Obdulio Bacarese, Global Gaming Director at Entain, commented: “We’ve established our position as one of the leading operators in iGaming by ensuring we consistently offer the highest-quality games and content to our players. 

“BGaming is an energetic and innovative studio that will help us enhance our offerings across several key markets, and we’re eager to see how our players respond to their games.”

Both Entain and BGaming have also noted that additional markets will be included in the content partnership in the near future.

Olga Levshina, Chief Commercial Officer at BGaming, added: “This agreement marks a key milestone for BGaming as we aim to solidify our presence in multiple major global markets. 

“Entain is one of the largest and most reputable names in the industry, and by making our products widely available across its platforms, we can ensure our games receive the recognition they deserve.”

Entain’s Optimism for the UK Market

Entain also maintains an optimistic outlook on its growth potential in the UK market, despite the recent rise in remote gaming duty.

Chief Executive Officer Stella David recently told investors during the operator’s Q1 earnings call that the company is targeting increased market share in the UK as other operators exit the space.

David shared her thoughts on the duty increase’s impact: “It’s really too early to tell. I think the more important point is that we’ve definitely been growing our UK market share ahead of these tax hikes, and continuing that growth is part of our strategy. 

“In the gaming sector specifically, the market has a long tail of tier two and tier three operators, each holding a tiny percentage of the market share. So within the regulated sector, we clearly see an opportunity to keep building on our share gains. 

“Over time, we’ll see just how much impact the black market has on the overall growth of the regulated sector.”