(AsiaGameHub) – Within the highly regulated North American gaming sector, operators are currently navigating the challenge of balancing the demand for accelerated payment processing, AI-powered personalization, and cryptocurrency advancements against increasing requirements for security, compliance, and player safety.
The North America Payments & Tech track at the upcoming SBC Summit Americas will explore how industry players are adapting, focusing on strategies such as enhancing the user experience through innovative payment solutions and leveraging AI and stablecoins to modernize their business operations.
The track kicks off with “Tech Leaders: How Tech Leaders are using AI to Engage Customers, Transform Operations, and Shape the Industry.” This session will feature senior technology executives discussing the application of AI, real-time risk assessment, and scalable infrastructure to boost performance while ensuring regulatory adherence. Key focus areas will include fraud prevention, cybersecurity, and data-driven player engagement.
Industry experts Macario Gallegos (SVP & Chief Information Officer, Seminole Hard Rock), Emily Haruko Leeb (Co-Founder & CEO, Saroca), Owen Monagan (CEO, LayUp), and Dan Pinto (CEO & Co-Founder, Fingerprint) will share insights into their current investment strategies and the technologies providing them with a competitive advantage.
Payment innovation takes center stage in “Emerging Payment Methods: Biometrics, BNPL, Open Banking & More,” where panelists will analyze how developments like open banking, biometrics, and digital wallets are transforming the player experience, while simultaneously introducing new regulatory and compliance hurdles.
Matt Brezinski (Director of Gaming, Trustly), Tony Fontaine (Executive Consultant, Independent), Alex Ursa (Head of Gaming, Betr), and Leighton Webb (VP and General Manager, iGaming and Sports Betting, PayNearMe) will examine the practical implementation of these solutions within the complex US regulatory landscape.
The session “Crypto compliance and regulated stablecoins?” will investigate whether stablecoins, such as USDC, can facilitate broader crypto integration in iGaming and sports betting by offering reduced fees, faster transaction speeds, and improved price stability. Speakers Nick Imperillo (Senior Fraud & Risk Expert, GeoComply) and Michelle Martin (Chairman & CEO, Anti-Money Laundering and Financial Crimes Institute) will discuss regulatory obstacles in the US and Canada, as well as the importance of KYC/AML protocols and secure payment rails in making stablecoins a viable option for regulated markets.
Also included in the track is “The Future of Payment Personalization: Should Players Choose How They Pay?” This discussion will look at how operators use data-driven insights to customize payment journeys—ranging from preferred payment methods to instant withdrawals and affordability checks—and whether such personalization risks triggering regulatory concerns or player protection issues.
Sue Page (CEO, North America, Neosurf) and Liron Warhaftig (Vice President Player Journey, Rush Street Interactive) will debate the boundaries of personalization and when it might shift from a convenient feature to a driver of harmful behavior.
The North America Payments & Tech track is one of several specialized streams at the event, alongside sessions covering Leadership, Regulation & Compliance, Sports Betting & Casino, and Player Protection. A dedicated breakout stage will also be available, focusing on Prediction Markets and Player Protection.
SBC Summit Americas will be held at the Broward County Convention Center in Fort Lauderdale from June 9–11, hosting 10,000 delegates from the gaming and betting sectors across the US and Latin America.
Get your tickets for SBC Summit Americas!
Expo Pass ($0) – Access to the exhibition floor and basic SBC Connect features
Conference Pass ($399) – Full access to the show floor, conference sessions, and SBC Connect
Networking Pass ($399) – Full access to the show floor, SBC Connect, SBC Connections, and evening networking events
Business Pass ($549) – Full access to the conference, show floor, SBC Connect, and SBC Connections
VIP Pass – Full access to the conference, show floor, SBC Connect, SBC Connections, evening networking, and complimentary food and beverages at the Food Festival
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