(AsiaGameHub) –   The recent reforms in taxation and governance have not dampened Super Group’s enthusiasm for the Nigerian market.

The group’s Chief Executive Officer, Neal Menashe, updated investors yesterday, highlighting that momentum is building in Africa as it continues to expand its footprint and maintain progress despite regulatory challenges.

After recently visiting Nigeria, Menashe stated, ‘currency flows are improving in the country,’ which represents a significant boost for the operator’s position in the market.

He stressed that the company aims to double or even triple its business size in Nigeria while ensuring its product strategy remains aligned with the market’s needs.

Menashe’s sustained confidence in the Nigerian market reflects his belief in the government’s efforts to bring stability to the sector.

Super Group’s resilience in the market may be enhanced by its broad presence across Africa, allowing it to absorb potential disruptions more easily and reducing its exposure to regulatory changes in any single region.

The year 2026 began with confusion and debate in Nigeria, primarily centered on whether gambling wagers were exempt from value-added tax (VAT).

Despite most operators not applying VAT to player stakes, an amendment to the Nigerian Tax Act 2025 designated “money, stakes, or securities” related to all gaming activities as VAT-exempt items.

This change coincided with a new 11% tax burden imposed on operators in Nigeria, following a trend seen in other global markets. Super Group’s ability to manage such challenges is perhaps unsurprising, especially given the more severe tax increases faced by operators in the UK.

What stands out about Super Group’s continued optimism toward Nigeria is its unwavering stance, even amid ongoing disputes over control of the country’s gambling industry.

Last year, Nigeria’s National Assembly approved the Central Gaming Bill, which sought to place the sector under federal authority. However, President Bola Ahmed Tinubu declined to sign the bill, indicating his view that transferring control from Nigeria’s 36 states to the federal government would violate the constitution.

While there remains uncertainty regarding the future direction of the Nigerian market, Super Group has clearly maintained its confidence in the region and is pursuing substantial expansion across the area.