Distributed via NovationWire – ‘Global Study of Content Marketing Trends in 2022’
Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Global Study of Content Marketing Trends in 2022’.
Sustainable marketing strategy on supply chain
It’s important to be authentic – consumers can smell companies jumping on a cause just to check a CSR box a mile off. Instead of automatically diving into the debate on hot topics like DEI, social justice, and gender identity, look for topics with direct relevance to customers’ company. This way, customers’ contribution will mean something. For example, users could share content about the sustainability of customers’ supply chain, or actions customers’ company took to support employees during the pandemic.
Voice search booming
Even if customers’ brand is not ready for smart speaker advertising, it’s important that customers’ content is optimized for voice search. Voice searchers use search differently. They use longer, more conversational queries, so slanting customers’ content to serve these queries, as well as answering questions directly, can help to make it more visible to voice searches. This has the added bonus of making customers’ content more likely to be picked up as a featured snippet or found on position zero on Google. Voice search brings with it new challenges but also exciting opportunities. “Branded skills” is one example of a smart speaker advertising opportunity that emerged in the last year. Tequila brand Patròn is an example of a company that’s seen huge success from using branded skills. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” This not only helps to increase brand awareness and visibility, but it also enables users to buy the product directly from the recipe results.
Budget is more flexible
What do users get when users combine the content marketing trends of bigger content marketing budgets, more storytelling and longer – form content, expanded use of AI, and more? The creation of more relevant content. When done correctly, all of these components work together for this common goal. They are producing compelling pieces of content that connect with the needs of their users. Relevant content might not be as sexy as sophisticated bots and virtual reality, but it is at the heart of all content marketing. These days, consumers are starting to prefer branding and advertising strategies involving smaller, more “authentic” creators. While production value and high budget ad campaigns will still have a place in the larger scheme of things, marketing campaigns that focus on partnering with small content creators are steadily gaining momentum. While this really isn’t a new thing per se, the connection between authenticity – centric branding, smaller creators, diversity and online social communities is an emerging trend.
Try to create content in a conversational tone
Note that optimizing customers’ content for voice is a different strategy than traditional search engines. Focus on longer phrases, longtail keywords, and try to create content in a conversational tone that anticipates what customers’ audience might be looking for. For instance, on a mobile device, users might type “olive oil cake recipe.” At home, users might instead say “Hey Alexa, what’s an easy olive oil cake recipe I can make at home?” To learn more, head over to people’s blog that covers the topic in more detail. Essentially, social media listening is a way of gathering rich and varied data on customers’ target market. Every single day, thousands of video clips, photos, tweets and posts are uploaded to numerous social media platforms. This provides a reliable method of monitoring trends and market attitudes on a scale that would have otherwise have been impossible a couple of decades ago.
NovationWire offers deep insight into industry trends in the financial market. NovationWire provides easy and quick solutions that allow customers to capture, monitor, and audit market data from a holistic view down to an individual task on market research and industry trend insights, especially in including Fin-tech, blockchain, NFT, Metaverse gaming, AR/VR/XR, AI learning and leading biotech industries. They also provide guidance to SMEs in PR distribution, Global News Release, Content Marketing in Southeast Asia. For a long time, NovationWire has based in East Asia and Southeast Asia (Japan, Korea, Mainland China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Laos, etc.). To date, the company has provided data and analytics services to more than 1,000 enterprise clients.
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SOURCE: NovationWire Market Research